Tags: Art Direction, Social
After 6 years of almost no marketing activity, Goodman Fielder approached Reactive to help boost sales and raise awareness amongst a younger female audience, whilst not making mum and nan feel left out. Working with food stylist, Kristin Buesing, we were tasked with developing a social media launch for Pampas that celebrated the simplicity and joy of cooking with pastry.
We developed a framework that guided the creative and strategic direction for the brand, under the banner #ThinkInsideTheSquare. We then spent several days at a studio bringing it all to life, creating a series of fun content and recipes for Instagrammers and the like.