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Adam Stone

Digital native, designer & creative — that’s me!

#ThinkInsideTheSquare

A social media campaign that made cooking with Pampas pastry cool again.

Tags: Art Direction, Social

Year: 2015

After 6 years of almost no marketing activity, Goodman Fielder approached Reactive to help boost sales and raise awareness amongst a younger female audience, whilst not making mum and nan feel left out. Working with food stylist, Kristin Buesing, we were tasked with developing a social media launch for Pampas that celebrated the simplicity and joy of cooking with pastry.

We developed a framework that guided the creative and strategic direction for the brand, under the banner #ThinkInsideTheSquare. We then spent several days at a studio bringing it all to life, creating a series of fun content and recipes for Instagrammers and the like.