Tags: Mobile, UI Design
When Curash reached 50,000 Facebook fans, they approached We Are Social to help extend the community. Acting as lead designer, I worked amongst a team of 3 that responded to the brief with a location-based iOS app for new mothers to find and share baby-friendly locations. Built atop FourSquare’s API, the app augments user-generated metrics relevant to mum’s with new bubs, i.e. parking availability and pram accessibility.
I was responsible for art direction, feature discovery, user storyboarding and the UI system. With the client not wanting to stray far from their visual identity, I developed a skeuomorphic style that married it with kitsch stationary, popular amongst the target audience.
Over the course of the project, I found myself continually referring to Josh Clark’s book, ‘Tapworthy: Designing Great iPhone Apps’, an invaluable resource when new to iOS 5.