Adam Stone

Digital native, designer & creative — that’s me!

Expedia Boastcards

Giving Expedia’s Facebook fans more reason to boast about their travel stories.

Tags: Social, UI Design

Year: 2013

When Expedia approached We Are Social to help raise awareness of their Summer sale, we discovered their customers were most compelled by their friends’ travel stories when deciding where to go next. Enter ‘Expedia Boastcards’, a Facebook campaign that gave fans the power to boast about their most beloved travel stories.

I co-led (with Danny McGillick) the creative for a Facebook app that allowed Expedia fans to create vintage-inspired boastcards, and even have them printed and mailed anywhere in Australia.

The campaign was a huge success, lighting-up news feeds across the nation, and growing the fanbase by nearly 20%. Expedia was so impressed, they used several of the best boastcards as sponsored posts in their media schedule.