Tags: Art Direction, UI Design
Off the back of a UX and IA review conducted by Reactive, to improve ABC Splash, I was approached to refresh the brand’s visual identity. As Australia’s premier digital content provider for (primary and secondary) school students and teachers — a household name — I was honoured!
At the time, ABC Splash’s skeuomorphic UI was quite heavy, making it hard to cater to the proliferation of handheld devices. After research, stakeholders requested a new visual direction that was playful, tactile, and got out of the way of content. Working within a 2 week timeframe, I was tasked with exploring a new visual tone, UI direction, typography stack and logomark.